Thursday, April 3, 2014

Sony and FIFA announce Further 4k coverage of the 2014 FIFA World Cup

Tokyo, Japan – Sony Corporation
and FIFA today announced that
they will collaborate on a range of
4K initiatives at the 2014 FIFA
World Cup™, including production
of the Official 2014 FIFA World
Cup™ Film in 4K Ultra HD, and
produce three full matches in 4K
to further promote the growth of
4K content. World football's
flagship event will be held in Brazil
from 12 June to 13 July.

Sony, an official FIFA partner,
offers a wide array of 4K products
ranging from broadcast and
professional solutions, to 4K-
compatible consumer products
such as TVs, home theatre
projectors and video cameras, and
provides unique and
comprehensive 4K live production
solutions, from shooting and
production to viewing. Through
the following joint initiatives, Sony
and FIFA aim to further accelerate
the expansion of the 4K viewing

Sony and FIFA will jointly produce
the Official 2014 FIFA World Cup™
Film in 4K ("Official 4K Film"). The
film will include a selection of
games, including the final. The
Official 4K Film is due to be
distributed online by FIFA via 4K
content distribution services after
the 2014 FIFA World Cup™.

FIFA will leverage Sony's
professional 4K equipment within
its 4K live production workflow
processes at the 2014 FIFA World
Cup to film one match from the
round of 16 (to be held on 28
June), one quarter-final (on 4 July),
and the final (on 13 July) at the
Estadio Maracanã in Rio de
Janeiro. Sony will be providing
extensive technical support to
FIFA, including the development of
a 4K live production system. Sony's
products and solutions, including
its CineAlta™ 4K live camera "PMW-
F55", 4K multi port AV storage unit
"PWS-4400", 4K LCD monitor "PVM-
X300", and 4K multi-format
switcher "MVS-7000X"(subject to
change), will be used to film the
2014 FIFA World Cup™. The filmed
4K footage will be compiled into
the Official 4K Film.

At Sony's commercial display
booths located within some of the
2014 FIFA World Cup™ stadiums
and at the FIFA-hosted HD public
viewing "FIFA Fan Fest™" events to
be held in Brazil, visitors will be
able to enjoy Official 4K Film
promotional trailers produced in
4K/60P with match action.
・Around the world, viewers will
also be able to enjoy the 4K/60P
promotional trailers for the Official
4K Film on 4K-compatible BRAVIA
TVs at Sony showrooms and retail
outlets, including Sony Stores.

Soichi Kawachi, Vice President in
charge of the FIFA Partnership at
Sony, said: "We are very excited to
offer an entirely new viewing
experience at the greatest sport
event in the world, the FIFA World
World Cup. By leveraging our
cutting-edge 4K technology and
our premier products and
solutions through our partnership
with FIFA, we will deliver a unique
and totally compelling
entertainment experience,
conveying the excitement of the
matches in Brazil with the depth
and vividness that the ultra-high
definition of 4K delivers."

FIFA Director of TV Niclas Ericson
said: "FIFA has a proud track
record in embracing innovation at
our flagship competition, to make
sure that football fans around the
world receive the very best in
match coverage and experience.
We are excited by the prospect of
working with Sony to incorporate
4K technology in our production
plans. 4K will propel fans around
the globe into a whole new
viewing dimension and it marks
the dawning of a new era in the
broadcasting of sport."

At the 2014 FIFA World Cup, Sony
and FIFA will draw on the
technological expertise they have
accumulated through extensive 4K
shooting trials, to capture each
unforgettable moment, as well as
the speed, power and excitement
of the first- class football action as
it unfolds on the pitch.
4K technology will enable the
dynamism of the goals, the subtle
expressions on the players' faces,
and the passion of the fans in the
stadium to be captured with
unprecedented vividness, as if the
viewer were there in the stadium
itself. Going forward, Sony and
FIFA will accelerate their combined
efforts in 4K to deliver the action
and emotions of the 2014 FIFA
World Cup to even more people
around the globe.

Reference: FIFA

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